No Network No Giggs and No Releases
Written by AMW.FM on April 18, 2017
To all the Produces and DJs out there that are building on their network or the ones that need some tips!
You can produce tracks or play wicked DJ sets and have BIG plans to achieve something in the music industry, there is one golden rule that applies for almost everything in life.
“Without a network with the right people that have the right connections you are getting nowhere.”
Creating a good network nowadays is KEY and the biggest part of your success.
With a network you can easily reach your goals, you are able to get more help with the things you’re struggling with and enter indirectly to certain places.
What is very important; where do you stand for, whats your image and what is the goal that you have in mind.
Also, who are the people in your network that could help you? Keep in mind: be patient, building a solid network takes time.
Everyone is online, physical presence does have a bigger chance of success because it’s much more personal. The “Key” is to have the right attitude when you approach someone.
For some people it’s very natural, others need practice.
Some people made connecting with other people a craft, others think of it as the most awful thing ever.
The more you practice on the topic the better you will get on building a strong network, practice, practice, practice.
The life of a DJ is filled with 60second opportunities. Some get converted into 5-minute opportunities or into a lifetime of gigs.
Most are squandered. Do you know your DJ elevator speech? Can you land a gig if you only have a few seconds to talk yourself up?
THE PERFECT OPPORTUNITY
It starts in a crowded club or venue. You bump into the person you’ve always wanted to chat with.
That person is an Influencer, a Club Owner, Manager, Promotor or a DJ that could catapult your career.
What are you going to say at that moment? How are you going to sell yourself? How do you pitch?
We can tell you instantly: most DJs ruin that moment. Usually, because they lack strategy and don’t have enough traction in their career.
Plus you can count on somebody interrupting you within 60 seconds – so you don’t have long to make an impact and be remembered.
DJs are terrible at promoting because pure promotion doesn’t really work. What you should be doing is attracting and influencing.
It’s more effective, but it’s also an art that takes some practice for some and comes naturally to others.
LUCK = (preparedness + opportunity)
Before influencing promoters and club managers, you have to be prepared and the currency of preparedness is “traction”.
WHAT IS TRACTION?
Unfortunately, there’s no real objective measure to this idea.
Traction can simply mean showing that you’re making progress with an increasing email list, social proof, production portfolio, played in some recognized venues, etc.
A great example of a way to start building traction could be hosting a monthly event with three other DJ friends in an easy-to-get venue or warehouse.
Key : Each DJ should bring at least 15-20 friends.
Try collecting as many emails as you can the first month – by month three you should have at least 500 people in your email list.
Engage the email list on Facebook and Instagram and slowly build a following.
By month four, you should be scouting a bigger and better venue, this might be a bit too idealistic – this is the kind of forward progress that shows you have traction.
Traction really is about building a relationship with your followers and club influencers over time and showing them that you can move the ball forward.
Many DJs make the mistake of thinking that to grow a following and getting gigs is something you do on some mythical weekend period.
Meeting influencers and getting gigs is an ongoing process – you need to build a relationship over a long period of time.
That is how you convince them that you’re gaining “traction”.
Here are a five tips that are helpfull
1. We’re only human
Keep in mind that the person that you will approach is only a human as well, even if it’s a person that you look up too.
This person can give you the impression that he or she is very self-confident and certain.
When you keep this “thought” locked in your mind eventually it will just get you more stressed.
2. Be passionate, and enthousiastic
A little cliché, but nevertheless important.
Show passion for what you do, be enthusiastic about your biggest love (after your mum, of course): music!
Smile, be positive and don’t talk down on others to keep a conversation going. No excuses.
4. Bright and early
If it concerns an arranged meeting with others in a (busy) area, make sure to be there early so you can get used to the surroundings. Even when you don’t feel like it, at all.
You can easily get overwhelmed when you enter a room and groups have already formed. That sucks. If you arrive early, there won’t be any private chattering yet, and you can approach anyone there at ease.
Listening is an art as it is.
Especially when you get nervous, or over-enthusiastic, you’ll forget to be critical and listen to what the conversation needs or what will inspire your conversational partner.
Stay away from the booze and other “stuff” when there’s a serious conversation to be had that you’d like to remember.
7. Follow up
Sounds reasonable, but don’t underestimate how many people forget about this.
Email straight after your appointment what you’ll be working on, send that track or live set right away.
5 STEPS TO APPROACH PROMOTERS/MANAGERS
With some traction under your belt, you should hit the ground running with a strategy on how to approach these key individuals.
Promoters and club managers are people with adept social skills and can see past your BS so “Authenticity sells”.
The number one key to influence is to “Give before you ask”.
With that in mind here are five critical action steps you could do to approach an influencer or a club manager.
Very Important: Go out to the night you want to play!
1. Setting Up: Go out on an event that you are interested into play that perfectly suits your style.
Buy a drink and enjoy yourself, ask the bartender who’s promoting the night and they will point out a DJ, promoter or manager.
Scout them out for a few minutes and approach!
2. Follow up emails are crucial.
The best time to send followup emails to promoters is on Sundays and Tuesdays afternoon.
Key is also to bring people which is extremely valuable so 80% of the time you will get a response.
3. Develop your 60-second pitch (you might know this as an elevator speech).
Even if you’re a more accomplished DJ: Don’t wing it.
Practice it and repeat it so many times it gets boring. Your wife, husband, girlfriend, sister or co-workers should be sick of hearing it.
It needs to “land” when you say it. It needs to be memorable.
Learn to talk with energy – anytime you’re given the opportunity to meet an influencer, do it with energy.
Enthusiasm is contagious. If you’re monotone or lethargic, it will diminish what you’re saying.
If you’re not naturally enthusiastic when you speak you must practice and gear yourself up (at least for this moment).
If you’re not enthusiastic about your music or yourself as a DJ, then how the hell do you expect me to be?
Making the ask.
4. After memorizing your ask to death it’s time to go out and meet them again.
The best time to approach an influencer is early in the night.
So make sure you go early and always bring a friend or two.
Greet them nicely and ask them if they want a drink. At some point try to isolate them for the ask.
5. Begin the conversation with questions about the promoter, how they got started or how they know the current DJ.
You haven’t “earned the right” to pitch yet unless the influencer gives you cues that they’re wanting to go there.
If you get far enough in your conversation that you’re pretty convinced that you’ve earned their interest and if you know that there is something that they can do to help – then pitch!
This isn’t every encounter – often you don’t have the right position in the relationship/situation to make the ask.
Unfortunately, we can’t teach somebody when to know – it’s an art – you can just tell.
But sometimes you have to take the risk and go for it.
Most of the time they are willing to meet or chat over the phone.
However, make sure you move the conversation to a face to face meeting or a phone conversation.
DJs who get gigs are the people who actually get things done.
They tell you that they’re working on remix projects with local producers and they get the tunes signed.
They tell you they’re going to land a gig at a venue and they do.
They engage their network and fans on email, Facebook and Instagram. They consistently put out podcasts.
They get their gigs listed on all event-related websites. They make progress.
You need to over-deliver and communicate back with influencers showing the progress you’ve made.
Before you know it, you’ll become a hometown hero and an influencer.
Source : DJ Techtools